Clik here to view.
The best strategies for creating specialized mobile apps
Think about the mobile apps or websites your organization uses to reach the public, and ask yourself two questions: what do they do, and who are they for? If the answers that come back are “everything”...
View ArticleClik here to view.
The best strategies for generating revenue through events
The numbers are in on news organizations earning money by producing events – and the revenue is significant. Founded only five years ago, the nonprofit Texas Tribune generated $1.13 million from events...
View ArticleHow to choose a commenting platform for news sites
Comments can provide readers a voice. Comments can provide a space where readers can contribute new information, like sources sparking new stories, investigations and reports. Comments can also, among...
View ArticleThe best ways for publishers to build credibility through transparency
As so much in the world of news and information changes, the fundamental bond of trust between journalists and the communities they serve is one of the few things that doesn’t. In fact, its importance...
View ArticleHow to produce value and revenue with digital video
Digital video has become a market imperative — something every publisher must understand and do well, regardless of one’s history. Consider three statistics: More than 62 billion videos were viewed...
View ArticleClik here to view.
How to build audiences with single-subject news products
As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a challenge to general-interest publishers but also creates an opportunity to reach new...
View ArticleClik here to view.
The best practices for innovation within news organizations
Innovation. It’s a word thrown around at lot in journalism today. There are innovation editors, teams, vice presidents, programs, and chairs at journalism schools. The New York Times produced a widely...
View ArticleThe best practices for reaching a Millennial audience
The long-term viability of media companies today depends on understanding Millennials — a massive, influential demographic that grew up connected to the Internet, social platforms, and smart devices....
View ArticleClik here to view.
Finding a voice on social media: Insights for local newsrooms
As more people, especially in younger generations, rely on social media to stay informed, news organizations must figure out how to speak to readers in these personal environments. How can a...
View ArticleDiving into Data Journalism: Strategies for getting started or going deeper
A few years ago, the digital revolution sparked upheaval — and in many newsrooms, concern. As technology brought data journalism and other new practices into newsrooms, some editors and publishers...
View ArticleThe best ways to build audience and relevance by listening to and engaging...
People don’t just consume news today. They participate in it. People have access to vast and varied information. They pursue news on their own time, and on their own terms, connecting with others who...
View ArticleHacking the curriculum: How to teach data reporting in journalism schools
Journalists and educators largely agree at this point that by the time journalism students graduate they should have some experience with data. The Dow Jones News Fund, one of journalism’s most...
View ArticleHow to engage readers with digital longform journalism
Introduction Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact — these are the types of stories that encourage readers to...
View ArticleHow news partnerships work: Commercial and nonprofit newsrooms can work...
What is a successful partnership? In the last decade, nonprofit news organizations have emerged with a model that depends on creative partnerships. At the same time, most commercial newsrooms have seen...
View ArticleClik here to view.
Improving accountability reporting: How to make the best of journalism better...
By many measures, never have there been more efforts in journalism to scrutinize and hold powerful people and institutions accountable. The number of news organizations doing fact-checking journalism...
View ArticleClik here to view.
How can collaborations between ethnic and mainstream outlets serve...
Voices featured in Voting Block, a collaboration coordinated by the Center for Cooperative Media at Montclair State University. A Nigerian chief, a Chinese activist, and a Muslim Republican shared...
View ArticleClik here to view.
A Matter of Space: Designing newsrooms for new digital practice
Overview Over the past decade, technology has driven unprecedented change in news audiences and news organizations. News organizations have experimented with business...
View ArticleClik here to view.
After a decade, it’s time to reinvent social media in newsrooms
For newsrooms, the social media tumult began a decade ago. In 2008, journalists new to digital media in legacy print newsrooms were trying to adapt to a Twitter invention called the hashtag. Facebook...
View ArticleClik here to view.
How to cover local refugee communities: Strategies for newsrooms and reporters
Overview The word “refugee” evokes a certain image: people fleeing persecution or war-torn areas, living under harsh refugee camp conditions, starting a new life in a foreign country. In reality,...
View ArticleClik here to view.
The empathetic newsroom: How journalists can better cover neglected communities
Medicine came to the realization some years ago: Being a good doctor requires more than knowing science. The best doctors also understand their patients. As a result, admissions tests for medical...
View ArticleHow to build a metrics-savvy newsroom
Journalists have a reputation for dismissing data about their stories. But it’s undeserved. After all, the axiom “if it bleeds, it leads” describes a newsroom practice driven by the metrics of...
View ArticleCutting print: Making it work when publishing days must go
When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for years, newspapers here and there across the country — little noticed...
View ArticleHow customer service can build trust and engagement with audiences
With advertising becoming a less reliable source of revenue for the embattled journalism industry, more news outlets are turning toward sources of consumer revenue to shore up their coffers. This rise...
View Article
